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1. GIMP EXIF EDITOR HOW TO
2. GIMP EXIF EDITOR UPDATE

Keyword stuffing and duplicate content are bad for SEO (and therefore for images SEO).īe creative and add data that is relevant, such as : 2 or 3 keywords, author and location. Step 2: choose the best keywords and add relevant data for SEO If you want to learn every thing about image compression have a look at my image SEO ultimate guide.

This is a question of equilibrium and balance (like everything in SEO). You therefore need to find a balance between EXIF / IPTC data that you can erase and the one that you want to keep. This is why they are often erased by image compression services. On average, image metadata makes up for more than 15% of JPEG weight file on the web. How do you optimize EXIF data for SEO ? Step 1 : choose the images you want to featured in Google JPEG” (be careful to have ticked the 3 boxes save “Exif data”, “XMP data” & “IPTC data”).

GIMP EXIF EDITOR UPDATE

Select the empty fields you want to update and click on “Write Metadata”.JPEG photo and follow this path Image > Metadata > Edit Metadata Here is the process for editing metadata on The GIMP : Viewing / Editing metadata process in GIMP The most well-known tools in the industry currently are Adobe Photoshop, Adobe Lightroom and The GIMP.

GIMP EXIF EDITOR HOW TO

How to view and edit EXIT / IPTC metadata ?Įven though EXIF / IPTC data are normally created during the JPEG compression, some tools allow you to edit the data. This being stated, ask yourself how you can improve your IPTC and EXIF data for SEO. The future of SEO is through images.This is already happening on Facebook, Pinterest and Twitter if they are not optimized for social media sharing, articles don’t get a click. Google is emphasizing development of image searches for one specific reason: they hope to improve their Artificial Intelligence and they need SEO experts help to do so.Īlong with alternative texts and filenames, EXIF and IPTC Meta Data can help Google to understand your pictures so don’t neglect them. Google has introduced a paid search option for image researches.ĮXIF data helps Google to understand your pictures.Google is showing more and more pictures and images in SERPs.Google is facing a lot of pressure from policy-makers regarding Copyright Laws, and has signed an agreement with international organizations to display copyright information in Google images results.Google is investing more and more money on images artificial intelligence.

Let’s have a look at the recent trends regarding Google activity in the field of images : However, this doesn’t mean that you should to neglect other factors and EXIF/IPTC data is definitely one of them. The answer is YES, YES and YES (otherwise we wouldn’t be writing this article) ! As a matter of fact, ALT Tags should be your main concern. Can EXIF Data improve my ranking in Search Engines ? People would however agree that the most important for images SEO were ALT Texts, filenames and images weight. Some of them were saying that EXIF Data had absolutely no impact on images SEO, meanwhile other pretended that they could rank better in Google using these metadata. Since then it has been no consensus between SEO specialists on this topic. To quote Mr Cutt : “ It is something that Google is able to parse out and I think we do reserve the right to use it in ranking ! » What is the link between EXIF Data and SEO ?Įverything started back in 2014, when Matt Cutt (working for Google at the time) announced in an ambiguous YouTube video that EXIF data from images could potentially be a ranking factor for Google Image. Tips to excel in high society (or more likely in SEO Workshops) : EXIF standard was defined in Japan and there is absolutely nothing surprising about that since Sony, Fujifilm and Canon have their headquarters in Tokyo. When you realized that image SEO is almost only about helping Search Engines to understand your picture, you get why people have been discussing the potential impact of EXIF / IPTC on SEO. You can even find stories on SEO forums saying that EXIF data has been used by the police to solve cases. EXIF data can really embed a lot of information.